Freelancers and small agencies deal with a range of non-design and coding issues. We become the first person our clients contact when they have a question. It happens – even when we aren’t directly involved with the subject matter.

• “I just received this message from Google. What does it mean?“
• “Why can’t I receive email from my website?“
• “My website was hacked. Help!“

Yes, we are the catch-all technical support representatives. No matter the problem, web designers are the solution. That’s what some clients think, at least.

We’re often the link between clients and technology. And perhaps we shouldn’t try to tackle every problem. But it wouldn’t hurt to brush up on a few non-design technologies.

With that in mind, here are a few areas that web designers should study. You know, just in case.

SEO & Site Indexing Basics

Search engine optimization (SEO) is a niche unto itself. Some professionals specialize in making sure websites are indexed and rank well.

That doesn’t stop clients from asking their web designer, though. Site owners want to rank highly in Google search results. And they are often in the dark about how to do it.

To that end, it’s worth learning the basics of SEO. Even if the subject makes your skin crawl.

You’ll be able to explain the hows and whys to clients. That will help them make more informed decisions about content. They may decide to jump in feet first with an SEO professional.

Clients will ask you about SEO. A little background knowledge makes you look smart!

SEO Resources

• Advanced Technical SEO: A Complete Guide by Search Engine Journal
• It’s Time to Get Back to the Basics of SEO by Eric Karkovack
• SEO Basics by Yoast
• The Beginner’s Guide to SEO by Moz

DNS & Email Delivery

Launching or moving a website often includes changing a domain’s DNS settings. These settings ensure that the site directs users to the right place.

DNS is much more than that, though. There are also settings for configuring email as well. That has become a hot topic these days.

Email providers are increasingly requiring domain owners to verify their properties. Domains without DKIM, DMARC, or SPF records may have email delivery issues. For example, Gmail blocks email from unauthenticated domains.

What does this have to do with web design? Well, websites with contact forms can fall victim to these issues. The same goes for eCommerce websites. An unauthenticated domain means clients and users will miss these emails.

Now is the time to learn how DNS works. You’ll want to pay special attention to email. Clients without an IT department may need your help ensuring smooth email delivery.

DNS & Email Resources

• About SPF records by Google Workspace
• What is a DNS DKIM record? by Cloudflare
• What Is DMARC? by Proofpoint
• What is Email Deliverability? Best Tips & Practices by Lindsay Kolowich Cox

Security for Websites and Beyond

We live in an age of online insecurity. Malicious actors don’t take a minute off. Instead, they continue to wreak havoc.

Sure, we talk about web security quite a bit. And we try our best to build a virtual mote around websites. But websites are still being compromised.

We’re learning that security goes deeper than installing updates or tweaking .htaccess files. The fitness of a user’s device also plays a role.

Stolen session cookies are a prime example. Hackers can grab them off of a compromised device. A “bulletproof” website is no match for a phone with an info stealer installed. They can waltz right in and do whatever they want.

Understanding how device security impacts the web is crucial. It’s something that can benefit us and our clients. After all, a single weak link can break the chain.

Website Security Resources

• 5 Things to Tell Your Clients About WordPress Security by Eric Karkovack
• How to Scan WordPress for Malware in 4 Easy Steps by Jeremy Holcombe
• Introduction to WordPress Security by Wordfence
• Security on the Web by MDN
• Seven Important Security Headers for Your Website by Jeff Starr

Command Line Tools

Some of us cringe at the mere thought of using a command line tool. Hasn’t that stuff gone the way of the dinosaur?

Nothing could be further from the truth. Command line tools like WordPress CLI remain popular. Why is that? It’s all about power and efficiency.

The command line doesn’t have the overhead of a graphical user interface (GUI). Thus, it handles bulk operations faster. For example, you can perform a search-and-replace operation on a database more quickly.

You can also do a lot of behind-the-scenes work with your web server. The command line may be the only way to run specific tasks.

It’s worth brushing up on command-line operations. They are a huge time saver in the right circumstances.

Command Line Resources

• Linux Commands Cheat Sheet by Linux Training Academy
• Master the Linux ‘SSH’ Command: A Comprehensive Guide by Peter Hou
• The Linux command line for beginners by Ubuntu
• WordPress CLI Handbook by WordPress

Become a More Well-Rounded Web Designer

The skills above are all adjacent to web design. And the need for this knowledge is growing.

Perhaps that has always been the case with SEO. Meanwhile, security and DNS seem to be just about mandatory these days.

Working with clients means you inevitably will face questions about these subjects. Freelancers and small agencies don’t always have an expert within reach. So, it’s up to us to find answers.

The command line is more about adding another tool to your toolbox. The improved efficiency will benefit you. And the result is better service for your clients.

Web designers tend to be specialists. We focus on the front-end or back-end. But the more we know, the more well-rounded we become.

It’s one way to stay on the cutting edge of the industry for years to come.

The post Those Non-Design Technologies Web Designers Need to Know appeared first on Speckyboy Design Magazine.

There’s great appeal in building a new website. It’s a chance for a fresh start. You can use the best tools for the job. The experience is even better if you are unencumbered with technical debt.

It can also be a lucrative business – but there are challenges. You’ll need to book clients with a sizeable budget. You’ll also need to find a way to stand out among competitors. That’s one path to success.

There are other ways to make money, though. The growing complexity of the web creates a different opportunity for web designers.

Think of all the websites out there. Consider how many of them are “broken” or poorly maintained. An enterprising freelancer could train their focus on these clients.

Let’s examine the pros and cons of fixing websites.

An Opportunity Years in the Making

There is no shortage of virtual fixer-uppers. You don’t have to look far to see outdated and neglected websites. But why?

I believe much of it stems from content management systems (CMS). Tools like WordPress offer plenty of possibilities for a great website. However, they also require education and commitment.

Sometimes, an entrepreneur may attempt to build it themselves. But, they will soon find that they’re in over their head. Or they don’t know the ingredients of a stable and performant site.

Even those who hire a web professional can run into problems. That web designer may have done a terrific job. However, they may not have communicated the importance of maintenance.

Continued care is required to keep things running smoothly. Outdated themes, plugins, and core software will turn any site into a bucket of bolts.

Website owners aren’t likely to call for help until something is wrong. It appears to be a common issue these days.

I’m Not a Hero – Just a Web Designer

Longtime freelancers know the drill. You receive an email from a panicked website owner. They’re not a client. However, their site has crashed, been hacked – or maybe both. They need to get it fixed right away.

How do you respond? It’s easier to say “no” if you’re busy. Perhaps you have enough clients. But if not?

There’s an opportunity to play the part of hero. It’s also a chance to make money and establish a relationship.

Fixing this person’s site could lead to bigger things. Since you have their attention, you can use that time to make recommendations.

For example, their site may have other issues that need fixing. Things like accessibility and security could be lacking. Maybe they need a complete overhaul.

Helping a client in a difficult situation can create trust. It may be just the motivation they need to level up. You have a chance to guide them in the right direction.

What’s Lurking Inside That Website?

Website rehabilitation is not without risk. What you see on the surface is one thing. What lies beneath is another.

It’s among the downsides of inheriting a website. You’re stepping into uncharted territory. That often leads you down the proverbial rabbit hole.

Maybe the site was built using unfamiliar tools. Or it’s so riddled with malware that you can’t find the root cause. These issues aren’t for the faint of heart.

There are also questions about the client. How did their website get into this state? Did they have a poor relationship with their last designer? Did they pay their bills on time?

Sure, people can change. But you’ll want to find out why their site is in disrepair. You may find some red flags that scream, “Stay away!”

Perhaps this is the biggest hurdle for freelancers. The willingness to accept risk and dive in headfirst are musts. Not everyone will have the stomach for it.

Pricing is also a concern. Estimating the cost of a fix isn’t easy. So, develop a formula that protects you from taking a loss on a messy site.

Is This the Right Path for You?

Website maintenance services are popping up all over the place. They often consist of teams of developers ready to get to work. There’s a good reason for it. The market needs experts who can turn online garbage into gold.

It’s not as simple a path for freelancers, though. You’ll have to weigh the potential benefits against the drawbacks.

Signing up for these types of projects may take away from other opportunities. But they could be a steady source of revenue. You might also turn them into yearly maintenance clients. And you’ll also be in line to handle the inevitable redesign.

Still, looking at broken websites all day isn’t for everyone. The remediation process can be stressful. Meanwhile, clients are waiting with bated breath for a solution.

There’s plenty of business for those interested in this type of work. It’s unlikely to go away any time soon, as the way we build modern websites almost guarantees it.

The post Why Fixing Websites Is a Growth Opportunity for Freelancers appeared first on Speckyboy Design Magazine.

It can be a bit of a mixed blessing, though. If you’re good at your job, more people will want you to do work for them. The trouble is that you may run into times when there’s too much to do and not enough time to do it. Because you’re determined to get it all done, you start early and leave late. You work weekends and take time away from family. You might even be a bit grumpy.

Yes, your passion, talent and success can all lead to becoming a workaholic. How do I know? Because I’ve found that I have become one myself.

But it’s a brand new year and I’m ready to change for the better. Thus, let’s explore the ups and downs associated with this lifestyle. Who knows, maybe we’ll even find a path to recovery.

It Wasn’t Always This Way

Back when I began my career, the term that least described me would be “workaholic”. While I did have a passion for design and the technology behind it, I was still very much the high school version of myself. I was just trying to squeak by while doing as little actual work as possible. And since web design was a relatively new thing (thus, not very well understood by outsiders), I often got away with it.

But as I’ve grown up, I just can’t seem to shake the feeling that I have to always be “on”. Having continuous access to email certainly doesn’t help. Still, there’s more to it than that.

When I started my business, I became obsessed with getting things done as quickly as possible – while still doing a good job. That last part took some practice, but I pushed hard to work at a breakneck pace. My goal was to let my clients know that their requests were taken care of almost as quickly as they hit my inbox.

To go along with that speed, I also developed a need to say that I’m “done”. Not just with one specific task, mind you. I wanted to say that I was indeed finished with every bit of work on my to-do list. Most likely so that I could run off and play video games.

That worked (somewhat) for a little while. Unfortunately, I’d stress myself out trying to finish everything off. This led to my not really enjoying the downtime, anyway.

Do or Do Not: There Is No “Done”

In more recent times, I’ve found that I can never really be “done”. Every minute of the day seems to bring some task that needs taken care of. In some ways it’s a good problem to have, as it means that I must be doing something right.

But it’s led me to an approach that is darn-near opposite of the younger me. There’s very little goofing off and a whole lot of grinding. I feel like every second has to be an efficient one. In fact, during a recent holiday I noticed it was quite difficult to decompress and stop thinking about work. It took a few days to just feel like free time really was, well, free.

What makes things even more frustrating is that I can see it taking away from life away from my desk. It affects my ability to enjoy some of the things I used to do – so I generally stopped doing them.

My reason for telling you this is because I suspect that I’m not alone when it comes to being obsessed with work. This is, after all, a job meant for those with creative minds. And when you combine project demands with the never-ending flow of new skills and technologies we need to learn to keep pace – it’s not hard to imagine that a few of us suffer from burnout.

Hopefully, opening up about my own tendencies can help others realize and adjust their own.

It’s Evolution

As I look at what’s led me to this place, it has struck two separate chords:

1. I’m incredibly grateful for the opportunities I’ve had. Seriously, I have seen the other side of things and know how good I have it.

2. In the long-term, I know that I need to change my approach a bit. Being a workaholic isn’t the best thing for your mental and physical well-being, after all. Evolution is the key to sustaining a career.

Finding some sort of balance between work and life is in everyone’s best interest. To paraphrase that old saying, nobody on their death bed ever laid there wishing they had worked more. When you think about it, work should be there to help us live the life we want to live.

The challenge becomes understanding when it’s time to work and when it’s time go out there and live.

Searching for a Cure

Thankfully, being a workaholic doesn’t mean that you have to stay one forever. But sometimes it takes becoming one to fully appreciate that you need a change. It might even require a few trips around the block, but eventually (hopefully) you figure things out.

Finding a way out of this vicious cycle is going to require a little bit of exploration. Since we’re all individuals, it’s doubtful that there is a single silver bullet that will work for everyone. But here is my best shot at some possible actions we can take to give ourselves a break:

Schedule Time Off
If work is super busy, then randomly taking the day off will probably stress you out more than staying in the office. Instead, pick a date in the near future to take off and let everyone know in advance. Be sure to make plans to do something fun with friends, family or just yourself.

This way, you’ll have something to look forward to. Plus, you’ve already let clients and colleagues know that you won’t be around. Of course, you’ll still receive some work-related email on the day itself. Set up an auto-response message and get to things when you get back.

Learn to Say “No” (or “Later”)
As a workaholic, I realize that it’s difficult to say no when it comes to projects. You never want to turn down the opportunity to satisfy a client while making some money to boot. There are times, however, when it really is the best thing for your own sanity.

For example, it might be that a project’s timeline clashes with all the other work on your plate. Or perhaps you feel that it’s way over your head. Whatever the reason, it’s important to take back some measure of control over your workload.

The other option here is to try and delay a project until a time when your schedule clears up. This isn’t always possible, but again it does provide you with a bit more control. Having that feeling of control can be a great way to tame feelings of chaos.

Change Your Routine
Humans are creatures of habit. And, we know that doing the same thing over and over while expecting a different result just doesn’t work. If we want a different result, then we need to change what we’re doing.

When it comes to our daily work routine, change can be difficult. So start with something small, like setting a reminder to help you remember to get up from your desk every so often. That will help you work your way up to larger changes like (gasp!) silencing your phone during lunch.

Eventually, the idea is to build in enough healthy components of your routine to both reduce stress and your desire to pull all-nighters.

Getting Well

A designer’s life can become pressure-packed. And, before you know it, you seem to be in a constant race to get things done. You sacrifice your time and well-being for the chance to keep moving ahead. The funny thing is that being a “successful” designer can lead to a situation that works against your best interest. In that way, learning how to handle your own success is vital to maintaining it.

As for me, just sharing my experience with you has been therapeutic. But I also know that words are meaningless if you don’t act on them. So I’m pledging to do better.

Fellow workaholics, take solace in the fact that you are not alone and that change is possible. Now, it’s up to us to make it happen.

The post Being a Workaholic Designer and How to Recover appeared first on Speckyboy Design Magazine.

This can lead to an interesting choice for clients. Will they go with the team-based approach or choose to deal with a single person? The decision isn’t an easy one by a longshot. Each route has its own pros and cons – which we’ll dive into in a bit.

But for freelancers, it can feel like you’re severely outgunned when competing against larger companies. When you think about it, even a 2-person agency is (in manpower, at least) twice the size of a solo freelance business. As a side note, I am amazed by even the most basic arithmetic.

So, in a David vs. Goliath type of scenario, is this a fair fight? Let’s conduct a “weigh-in” and see who comes out on top.

Full disclosure, I write this as a longtime freelance designer. That’s the life experience I’ve had, and certainly this article will reflect that. But I also aim to be fair in the comparison. If that’s not the case, call me out in the comments. Now, with that disclaimer out of the way, here’s the opening bell!

Round 1: Breadth of Services

No matter their size, every business has a decision to make regarding which services to offer. For freelancers, it’s often a matter of figuring out what you’re best at and how each potential offering can affect your ability to do your job. If a particular service isn’t your forte or gets in the way of your core business, it’s probably best to avoid it altogether.

Agencies have the same vital decision to make, but their larger size means that they have a bit more leeway in this area. They often branch out into related services that allow them to offer a proverbial full suite. This tends to add a lot of convenience for larger clients who are looking for a one-stop shop for all of their needs.

For example, while a freelancer may decide to forgo such “extras” as SEO and email marketing, an agency just might have the resources to offer these services. In the right situation, that provides them with a definitive edge.

The best solution for freelancers isn’t to try and out-service larger competitors. Instead, focus on your strong points and sell your expertise. You can’t be everything to everyone, so just be you.

While agencies certainly have an advantage in the breadth and depth of what they can offer, it doesn’t necessarily mean that every client will want or need the whole package. But for those who feel more comfortable dealing with a single company that can provide ample resources, the decision may be a bit of a slam dunk.

Advantage: Agencies

Round 2: Cost

The varied pricing structures of the web design industry means that the same project can see wildly different cost estimates. And, while there are undoubtedly freelancers who charge high-end fees, it’s usually a safe bet that agencies will be among the most expensive options in an apples-to-apples comparison.

One of the biggest reasons for this is the mere fact that agencies need to pay multiple salaries. The more people you need to pay, the more that drives up the cost. Overhead costs, such as office space, are also a consideration here. But the move to “distributed” agencies, where employees work remotely from wherever they happen to be, can negate that a good bit.

Another potential price difference comes from the scope of services offered, as mentioned above. An agency that offers more services may add those extras into the overall cost. They might even make the argument that this provides more overall value – if the client requires these additional offerings.

Solo freelancers don’t have to worry about employees, although there is sometimes a need to bring in an outside contractor. Even so, the absence of paying someone else a steady salary every week, month or year should result in a lower price for the client. And those who work from home have yet another potentially large cost savings.

Advantage: Freelancers

Round 3: Quality of Service

Quality is a very subjective thing and can encompass a wide range of criteria. In this case, we’re talking about:

• The overall results of the final product (i.e., does it satisfy the client’s needs and wants);
• The client’s experience of working with the agency/freelancer to develop that product;
• The service provided after the final product is launched

The results here are completely dependent upon the person(s) working on the project. Either a freelancer or an agency could fail this test.

But I think it’s worth mentioning that the overall quality of service has a lot to do with the relationship you develop with a client. Again, this can go either way. But one potential advantage a freelancer has here is that the client only has one single point of contact. Agencies may have several links in the chain of client relations, which offers more opportunities to fall short.

Of course, the reverse argument is that an unresponsive or difficult freelancer means that the project fails outright. At least an agency might have others to pick up the slack for a fellow team member who isn’t pulling their own weight.

Advantage: Tie

Fair is Fair

So, does a freelancer bidding against an agency have a fair shot? Based on my experience, I think that they do in most situations. But I’ve also found there is a certain amount of stigma associated with freelancers. Some see us as unqualified simply because we’re not part of some large conglomerate and don’t work in a fancy office building. There’s not much you can do there.

However, most often clients will choose the company that provides the best match for their needs. When they consider what services are offered, how much it costs and how that fits into their overall goals, freelancers can win their fair share of projects.

That being said, it’s easy to feel afraid that you may not have a real chance to book a new client when competing against larger companies. My advice is this: If you want the project, go for it. You may just find that you have more to offer than you think.

The post Freelancers vs. Agencies: Which is Right for Your Project? appeared first on Speckyboy Design Magazine.

It’s been very beneficial, as I’ve brushed up on PHP and JavaScript, among other subjects. Not to mention that, unlike my school days, I’ve actually had fun learning new things.

I was looking forward to taking up the tradition again this year. But then the world went and changed. Suddenly, a pandemic meant that bit of extra time for learning just wouldn’t be there in the mornings.

To be blunt, the disruption of my precious routine is nothing compared to what others are experiencing and have lost. But it got me thinking that a lot of web designers have had to put their own goals on hold.

The question is, how do we manage these disruptions and avoid falling behind?

Free Time Has Always Been Hard to Come By

While COVID-19-related quarantines are the biggest disruption web professionals have faced, they’re not the first. Everyday life also has a way to pulling us away from learning and other personal projects. Just the obligations of running a freelance business or working on various client projects can do it – let alone events outside of work.

In this way, the challenge has always been there. You want to level up your skills, but it seems like there’s never enough time in the day.

Meanwhile, the web continues to move at warp speed. Those at the top of the food chain are building incredible UIs with React, while the rest of us try to figure out why our 3-line jQuery script stopped working.

Leveling up sounds great – but just try to get a quiet moment to work on it. Instead, making it through another day is seen a small victory.

Why Goals Still Matter

So many of us, regardless of what niche we work in, put off our professional learning goals. Usually for good reason. They can range from raising children, being a caregiver to family or simply trying to make ends meet.

But the longer the delay, the harder it is to get back into the habit of learning. Plus, it could mean falling further behind on the skills we need to serve clients and compete in the marketplace.

Web design and development are fields that really do require a commitment to keep up with the times. The ability to stay with industry trends is of great importance. None of us want to be stuck using antiquated tools and techniques.

Then there is the personal aspect of learning. When you’re behind, you know it. You’re reminded of it in every tutorial for some fancy new tool, framework or CSS technique.

It’s easy to feel like you’re missing out – and that affects confidence. In turn, that impacts your ability to book new clients and build out your portfolio. It becomes a bit of a vicious cycle.

The Answer? Make Time, Even If It’s Not Perfect

Each of us has our own style of learning. Not only does it include the methods we prefer to use (video, step-by-step tutorials, etc.), it also encompasses the environment around us.

For example, I really feel at my best in the morning. My head isn’t spinning from all the tasks I’ve had to handle nor the inevitable challenges that pop up. Having that uninterrupted quiet time to learn just works for me.

As difficult as it can be to accept, that idyllic situation just doesn’t exist right now. So, the choice is either to forgo learning or make the effort for self-improvement – even in imperfect conditions.

That may mean brushing up on skills at less-desirable times and when others are buzzing about the house. It may also require an uneven schedule. Maybe it’s a matter of fitting in 30 minutes on Monday night, then 45 minutes on Thursday afternoon.

Disjointed as that is, at least it’s progress. And maybe that’s the bigger point. If we wait for the “perfect” time to level up, we may be waiting for a very long time. Perhaps it’s better to take advantage of the opportunities in front of us, even if they don’t fit our narrow definition of ideal.

In the end, the act of having learned something new is all that matters. The rest are just details.

The post How to Make Time for Your Professional Learning Goals appeared first on Speckyboy Design Magazine.

That’s why web designers need to evolve. It’s a key factor in long-term success. But making the transition to the “next big thing” isn’t easy.

There are challenges involved. For one, changing your workflow is disruptive. Not to mention the learning curve that comes with something new.

Motivation, or a lack thereof, can also play a role. For example, we may think that learning React would be beneficial. We may even put it on our to-do list. But what motivates us to start the process?

To put it mildly – it’s a complicated situation. But we’re here to help! Let’s look at a few motivating factors that can help push you in the right direction.

You’re Missing Out on Projects

Just as web design changes, so do project requirements. Clients take notice of both design and functionality trends. Thus, they have a higher level of expectation.

Consider the definition of a “basic” website. In the late 1990s or early 2000s, it was likely a static site. There was no content management component. And a contact form may have served as the most complex functionality included.

That’s no longer the case. Clients who want to make site edits will require a content management system (CMS) like WordPress. They may also want to accept payments and distribute members-only content.

Sure, the market for static HTML is still there – and use cases abound. But even those sites are built differently these days.

Keeping up with best practices should serve as a motivator. Otherwise, you risk missing out on interesting (and potentially lucrative) projects.

Your Workflow Is Cumbersome for a Colleague

Even solo freelancers collaborate with others. Therefore, the ability to share work is critical for success. If things don’t go smoothly, it could impact the final product.

How we work is important. For instance, you might have a process for managing tasks. But what if it’s not easily shared with others? That might leave your collaborators out of the loop.

The beauty of working alone is that you can do things your way. However, sharing a role with others changes the game. You may need to adjust to better facilitate working together.

In practice, it could mean using a project management platform. This would allow stakeholders to get on the same page. Efficiency will increase. And the outcome will likely be better.

That’s why it’s worth asking yourself if a particular workflow still makes sense. It’s easy to fall into the trap of continuing to do unproductive things. A reset here could be just what you need.

The Tools You Use Are Obsolete

Not all tools change with the times. And we’ll often use a tool simply because it is the best available option.

The right tool can empower us. But obsolete tools can hold us back. They can make it more difficult to follow best practices. Plus, they may also make us less efficient.

On the other hand, there’s also the benefit of comfort. And it’s often easier to stick with what we know – even if it’s no longer the most modern solution.

One example: using Adobe Photoshop to create website mockups. It still works well enough for this purpose. And the familiar UI makes it a favorite among veteran designers.

But modern prototyping has changed significantly. They account for multiple screen sizes and offer more web-focused features. Why, even Adobe has moved on with their XD app.

Age alone doesn’t mean you have to abandon a tool. But it doesn’t hurt to look around and try something new. Perhaps you’ll find a better fit for your needs.

You’re Stuck in a Creative Rut

Creativity can be a fragile thing. Some days we have it. Sometimes it disappears into the atmosphere. And although workflow isn’t the only cause for a creative rut, it can contribute to one.

This may also be the most difficult issue to diagnose. We can blame our daily routine for that. Many of us like routines because we don’t have to think about them. Therefore, we might not recognize habits that take away our creative edge.

So, how do you break away from things that hamper us? It starts with a little self-analysis.

Think about the times when you’re feeling most creative. What factors are involved? For instance, you might find that you’re “in the zone” at a certain time of day. Or maybe when you turn off the notifications on your phone. Or when you stick to one task at a time. The possibilities are endless.

The idea is to find what fuels your creativity. From there, you can adjust your workflow to match.

Bring Your Workflow Up To Speed

None of us has a perfect workflow. And it’s unlikely that any two web designers will do things in the same way. That’s a feature – not a bug.

Therefore, taking a closer look at how we work is healthy. Are the tools and technologies we use helping us reach our full potential? Or is there something getting in the way of success?

We don’t have to force a change. But there are so many options and life hacks out there. And we get to choose the ones that work best for us.

The answers will be different for each of us. That’s part of what makes web design unique.

The post Why You Should Consider Updating Your Web Design Workflow appeared first on Speckyboy Design Magazine.

But it’s possible to obsess over a portfolio a little too much. For example, sometimes we add features just because they look good. It could be a sign of mixed priorities. Are you designing to serve your current client or to impress the next one?

The practice is understandable. Designers want to show off their full range of skills. We might cringe at the thought of being pegged as a one-trick pony. It’s as if we’re only capable of recycling the same ideas.

The post Why Creatives Keep Using the Same Portfolio Design Ideas appeared first on Speckyboy Design Magazine.

Quite often, we’re so focused on helping others that our own sites suffer. That can have a negative impact on your business. Without compelling content of your own, it can be difficult to win over new clientele.

It’s not so difficult, however, to spruce up the content on your site. All it takes is setting aside some time to do the work.

So, clear an hour or two from your busy schedule and follow these tips for creating great content.

Note that our focus here won’t be on listing your projects or styling them in some unique way. Rather, we’ll look at the other areas of a designer’s site that are often neglected. Yet, they’re just as important.

The post How to Create Compelling Content for Your Portfolio Site appeared first on Speckyboy Design Magazine.

You make all the decisions. So, who’s to blame when something goes wrong? Just take a look in the mirror.

That’s OK. None of us are perfect. And I’m right there with you. I’ve made plenty of mistakes in my quarter-century as a freelance web designer.

Mistakes are learning opportunities. But it’s better to learn from someone who’s already made them. They can save you from repeating history.

That’s why I’m here! With that, here are the biggest mistakes freelance web designers typically make. I’ve been there and done them all. Read on to learn how you can avoid them.

Working without Contracts and Other Legal Protections

We may want to believe that everyone is honest. We hope our clients will behave rationally. That’s not always the case.

A bad experience with a client can be frustrating. It might also be devastating – depending on the severity. Make sure the law has you covered.

First, always work with a contract in place. Spell out the terms of each project. Both parties will know their responsibilities and the agreed-upon compensation.

That way, there’ll be no excuses if a client fails to hold up their end of the bargain. You’ll be protected against non-payment or other shenanigans.

It’s also important to consider your business structure. Yes, even solo freelancers need to think about this. Some configurations can reduce your risk.

For example, an LLC (limited liability company) can separate your business and personal assets. That’s a big deal if you get sued.

Oh, and we can’t forget about business insurance. It protects against all manner of issues – including cybercrime.

Be proactive when it comes to your business. You might save yourself from a nightmare or two.

Trusting the Wrong Products and Services

Every product and service we use requires a leap of faith. We have to trust that they’ll work as advertised. And that they’ll increase efficiency – rather than hinder it.

Experimenting with products is fun and educational. It may lead us to improve our skills and earning potential.

But freelancers too often do so with their client work. For example, using an unproven content management system (CMS). Or a web host you don’t know much about.

The potential rewards aren’t worth the risks. What happens if the experiment doesn’t work? Your client relationships could be strained – or worse. Plus, you’ll be left to clean up a mess.

For some clients, this approach makes sense. They may need a feature that no one else offers. However, that is the exception to the rule.

Use trusted tools for client work. Your reputation (and theirs) are on the line, after all.

Booking Clients Despite Their Red Flags

Not all clients are worthy of your time. Some turn out to be troublesome – and there are usually warning signs.

There are a multitude of red flags to look for. Clients that are rude or dismissive are unlikely to be satisfied. They don’t respect your effort or talent.

Then you have people who mention the other designers they’ve worked with. Ask yourself why those relationships crumbled. There must be a reason.

Worse still are the penny-pinchers that question every dollar. You often find that they’re also the most demanding. They expect Amazon-type features on a shoestring budget.

Perhaps the worst are those with anger issues. They may not snap at you, specifically. But you’ll hear it when the conversation shifts to their last designer. Or a former employee. Or the barista at the coffee shop you’re meeting in. Let there be no doubt that you’ll be a target if you stick around.

The potential to make a few dollars isn’t worth the risk. Working with these sorts of clients will eventually come back to haunt you. It can take years to recover from the experience.

Pay attention to the warning signs. Follow your gut and not your desire for a paycheck. You’ll be better off without them!

Allowing Their Skills to Stagnate

The web is constantly changing. Your portfolio serves as proof. Look at a website you built five years ago and compare it to today. You might be surprised at the differences in design and tech.

More than ever, clients are aware of these shifts. They’re asking for modern looks and features. They’re more in tune with what a website should do.

Web designers must change along with the times. That’s not to say you should abandon tried and true methods. However, you may have to apply them in different ways.

Artificial intelligence (AI) is the elephant in the room. It’s already impacting the way we do our job. Therefore, it’s worth experimenting with these tools now to prepare.

There have also been changes in CSS, JavaScript, performance, and accessibility. Plus, all of the challenges presented by web security.

AI may be an asset in these areas. But it makes sense to keep learning the “old-fashioned” way. That will keep your skills relevant for now and in the future.

Continuing to Offer Low-Profit Services

The business decisions you make today have a lasting impact. You’ll see it in the projects you book and the services you offer.

Sometimes that impact is negative. A poor client may be easy to separate from. However, an unprofitable service is more difficult to get past.

Let’s say you want to offer a new service to clients: email list management. You think it will provide some extra revenue with minimal effort. Sounds like a winner, right?

Perhaps things go well early on. A few clients sign up for the service. You’re not making much profit, but things aren’t out of hand.

Now, fast-forward to five years from now. You have a mountain of web projects to complete. And these email lists are taking up too much of your time. You’re stuck working on a low-profit venture while ignoring the real money maker.

Untangling from this mess could take a while. You might have clients under long-term contracts. And an affiliate deal with a provider. You may also need to refer clients to a new list manager.

The point is to be careful about the services you offer. What sounds like a good idea today could become a mess tomorrow.

Mistakes Are Part of Freelancing. Learn from Them.

The longer you’re a freelancer, the more mistakes you’ll make. It’s all part of the journey.

The key is to learn from them. That will teach you to think more carefully about future decisions. I can attest to that part. I’m more deliberate about how I approach my business these days.

Yes, I still make the occasional wrong choice. But I’ve made a lot of progress. And I’ve gotten better at identifying mistakes before they become too big.

You can do the same! Think about your experiences. Read about what others have done. Apply those lessons to create a better future for your business.

The post Here Are the Biggest Mistakes Freelance Web Designers Make appeared first on Speckyboy Design Magazine.

Come on, you’re designers – I know there’s something juicy you work on when you’re not putting your nose to the old grindstone!

If you do, excellent! If you don’t, you should really find something to do and share with others. Personal projects are not only fun and inspiring to you – they can also have the same effect on your paying clients. Having interesting side projects in your portfolio can help you make the leap from forgettable, all-purpose designer to industry superstar.

The post Why You Should Include Your Personal Passions in Your Design Work appeared first on Speckyboy Design Magazine.