Category Archives

Design

Broaden your horizons by reading articles from our authors – web and graphic designers just like you – who share their thoughts, opinions, and knowledge covering all areas of design.

Finding & Using Your Own Design Voice

Finding & Using Your Own Design Voice

Your design voice – or design style, if you will – is how you choose to relay information to your audience. That sounds simple, but for the uninitiated, it can…

Do We Really Need to Follow Design Trends?

Do We Really Need to Follow Design Trends?

Designers love to complain about superficial design trends that they don’t feel have any staying power or contribute anything meaningful. Are they right?

The Importance of Storytelling in Design

The Importance of Storytelling in Design

Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials…

Sketchbooks – The Designer’s Cookbook

Sketchbooks – The Designer’s Cookbook

As a food lover, I absolutely adore cookbooks. I have a ton of them – all filled with pages and pages of delicious recipes for me to try and experiment…

You’ll Never Be a Design Specialist by Generalizing Your Skills

You’ll Never Be a Design Specialist by Generalizing Your Skills

We take a look at why design generalists are inferior to design specialists, and what freelance designers can do instead to boost their desirability to potential clients.

As a Freelance Designer, What Is Your Unique Selling Point?

As a Freelance Designer, What Is Your Unique Selling Point?

Let me start off by asking you a question. How many of you have switched toothpaste brands over the course of your lives? How about deodorant, shampoo, or motor oil…

Taking the Occam Razor Approach to Design

Taking the Occam Razor Approach to Design

We discuss the importance of ditching the unnecessary when developing design concepts, and why it’s so hard to do in the first place.

The Secret to Successful Food Packaging Design

The Secret to Successful Food Packaging Design

We take a “field trip” into the design process behind some of the industry’s most successful and effective food packaging designs.

The Personal Process of Choosing the Right Design Tool

The Personal Process of Choosing the Right Design Tool

Tips on how the tools you use as a designer can help improve your creative process and aid you in creating work you can stand behind.

10 Things Designers Can Learn From Pastry Chefs

10 Things Designers Can Learn From Pastry Chefs

Regardless of whether you bake or not, you can take a lot of the same knowledge pastry chefs draw upon every day to improve your design work.

How to Let Go of That Failing Creative Idea

How to Let Go of That Failing Creative Idea